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To establish an international platform for galleries in Asia.

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To create a new sophisticated and elegant art fair by promoting young contemporary artists under 45 years old via a new way of displaying art at a hotel venue.

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Approximately 60 galleries with over 350 artists will be invited from Asia and countries all over the world.

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Five-star hotel as venue, providing a quality and cosy exhibition space.

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To combine a strong collector group and consuming power for art; to encourage cross-industry flows of resources in the contemporary art market.

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To integrate strong collectors and consuming power for art around Asia, in order to encourage the exchange of art market resources among countries.

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To provide “young, refined, affordable, refreshing and promising” art pieces, attracting new buyers in Pacific Asia.

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To connect international galleries.

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To enable collectors to discover prospective artists.

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To enlarge and integrate Asian contemporary art market.

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To assist galleries to generate above-average sales revenue.

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An inclusive list of Taiwanese collectors that have contributed at least two third of the Sotheby’s from market in Asia.

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Established collectors from both regional and global art circles.

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International artists and curators.

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Interested beginners in contemporary art collecting.